Self-Publishing: How to Promote Your Book With One Easy Photoshop Technique

(reblogged from The Write Life)

 

 

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Are you looking for eye-catching images you can use on social media, in newsletters, and elsewhere online to market your self-published books? Do you also have Adobe Photoshop on your computer? Then you’re in luck! Photoshop mockups are Photoshop files that use smart objects to allow you to easily insert your book cover into the photo. In the end, they’ll turn out like this:  

 

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Beautiful, isn’t it? Let’s start by finding some free and premium mockups, and then we’ll take a look at how to use them to help market your book.

 

Free Photoshop Mockups

If you don’t want to put a lot of money into your marketing images, have no fear. The following resources provide free images you can use again and again.

 

  1. Covervault: Covervault is a website by Mark Monciardini featuring more than 40 free mockups, with more being added frequently. Discover a range of designs, including paperback, hardcover, eBook, iPhone, and box sets, all with beautiful backgrounds.
  2. Adazing Design: Adazing Design features seven realistic mockups in its “It’s a Real Book” package, and they’re completely free!
  3. Freepik: Freepik offers hundreds of Photoshop mockups, including those for books, posters, and billboards. You can use the images for free with attribution or sign up for $10 per month to download images without attribution. You can use all the images you download within your month-long term for life, even if you cancel your subscription.
  4. DealJumbo: DealJumbo has a “freebie” mockup section with a couple of good ones for book covers.

Premium Photoshop Mockups

If you’re looking for more options, perhaps try premium mockups. Start with these suggestions:

 

  1. Graphic River: Graphic River, part of the Envato Market, should be the first site you check out if you’re looking for premium Photoshop mockups. Most packages start around $10, and there’s a wide selection of realistic-looking images.
  2. Behance: Although you’ll notice some of the same mockups from Graphic River advertised on Behance, you’ll find others in Behance’s range of more than 100 photo-realistic book mockup packages, some of which are free.
  3. Creative Market: Creative Market is packed with product mockups. Book-cover packages featuring multiple images run around the $10 mark.
  4. Zippy Pixels – Zippy Pixels offers a couple of $15-range mockup packages for books.

Be sure to double check the license you’re purchasing, since some only allow one-time use on mockups. Others require an extended license if you plan to use the content on printed materials, such as t-shirts.

 

Read the rest of the article here.